Utah Senate Bill 70: Consumer Reporting Amendments Explained
Utah joined the list of states in 2025 that have enacted legislation regulating what information can be reported to organizations requesting...
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Verified Credentials May 18, 2023 12:00:00 AM
On January 1, 2023, new privacy rights for California consumers went into effect under the California Privacy Rights Act (CPRA). Businesses have several responsibilities associated with compliance with this statute, including responding to a consumer request to exercise these rights and giving consumers certain privacy notices. The final text for the CPRA is available here. In March 2023, the California Privacy Protection Agency issued regulations amplifying information about the CPRA.
The California Consumer Privacy Act of 2018 (“CCPA”) provided consumers with more control over the personal information that businesses collect about them and provided consumers with certain rights, including:
In November 2020, California passed the CPRA, which amended the CCPA, adding the following additional privacy rights for consumers that began on January 1, 2023:
The CPRA defines protected information as personal information or sensitive personal information:
The CPRA excludes publicly available personal information from federal, state, and local government records from protected information.
While businesses in the state may want to become familiar with these new regulations, the CCPA, as amended by the CPRA, only applies to certain businesses and contains other exemptions.
Specifically, the CPRA does not generally apply to government agencies or nonprofit organizations, and only applies to for-profit businesses that:
The CPRA also identifies several categories of businesses, including credit reporting agencies, that are exempt from the requirements of the CPRA. And businesses outside of California may also want to be aware that the International Association of Privacy Professionals reports that other states have similar bills in various stages of legislation concerning consumer privacy – and data privacy generally. Consult your attorney to find out how this amendment, or other laws, may affect you.
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